Technology Marketing Services in Canada
Technology for our Creative + Production + Fulfillment Services
Customer-Driven Technology Services
As the core of our business revolves around the “Graphic Arts Industry” – the ability to create a variety of workflows has proven to give us the ability to increase our output capacity to create design material and process print projects. Our internal workflow solutions allow us to respond to changing requirements quickly and efficiently. This is a core value in our technology services – our ability to modify internal processes to better serve the project.
Technology for Customer-Specific Processing
One of our secret ingredients is optimizing digital workflows to fit the needs of our custom projects. We have developed a series of back office business process improvement solutions to help perform data entry and reporting tasks.
Data entry is tedious, but it is essential.
Why is data entry necessary? Because without it, you do not have any data to create reports. And if you do not have any data to report on, you have no insight into your operations.
When deciding on your next business partner for long-term project engagements, choose the Real Creative Development and Data team at Rayment & Collins. We will come to the table with solutions that help you collect and analyze data that is important to the success of your project.
Examples of Data-Driven Metrics
- Which Print Point of Sale items are being ordered the most by our regional teams?
- Which Marketing Designs are being ordered the most in the past 12 months?
- What is the average order amount for each of our team members?
- What is the percentage breakdown of orders between our Marketing and Sales teams?
- How much design time was spent on Marketing vs Sales projects
Our workflow solutions are designed with reporting as one of the primary focuses during the development process. The examples above provide a small window into the reports we can produce.
Technology for Reporting
We excel in spreadsheet reports, pivot reports, and google data studio reports with a focus on systemized report distribution. As a bonus to partnering with us for a long-term business engagement, you can expect to receive yearly reports highlighting important metrics based on the reporting data for your specific project.
Why Support for Excel Spreadsheets is still essential in 2022
We have learned that exporting data into a spreadsheet so that further review and analysis can occur is a key practice in discovering new insights.
Pivot Reports for Cross Analysis Review
Pivot reports are great for attempting to discover patterns in your data from different perspectives.
- Product Sales by Month
- Product Sales by Region and by Month
- Regional Sales By Month
Google Data Studio Reports Provide Good Data Visualization
Instead of creating charts inside your spreadsheet reports, Google Data Studio provides much more visualization of your business data in the form of online dashboards and scheduled email reports.
Technology for You
To see if our Technology Services can be used for your specific business needs, reach out to us and let’s start the process of gaining your trust.
Creatively using technology options is a growing trend in our industry. It requires regularly paying attention to what is available on the market so that we can leverage the right technology tools to provide more value-added services to creative design and print management services.
Figma is our tool of choice for creating digital application mockups. We use it for website mockups, web app mockups and internal back office application mockups. Figma is our blueprinting tool for our web-based projects – from websites to interactive web applications projects.
Adobe XD is our second tool of choice for creating interactive mockups.
IC3D is our tool for creating quality 3D renderings for packaging art.
Blender is our tool for creating 3D renderings for in-store retail concept mockups.
Claris FileMaker is one of the hidden gems behind our technological business advantage. It is the leader in low-code development technology and one of the most versatile database management platforms to grace the world’s marketplace for the past three decades. It is strong, it is stable, and it is at our disposal for your next business improvement project.
In this business, you have to keep up with the times. This means constantly keeping all processing applications updated and looking for new digital applications that can help improve our capacity to produce work efficiently.
We made our investment in Kodak Creo Prinergy over a decade ago and continue to keep the system up to date with timely investments. It is the backbone of our print production workflow.
GMG Colour Management is one of the longest-running colour management software applications in the Graphic Arts industry. It’s stable and widely supported in the industry.
When it comes to processing variable data print projects, Fusion Pro Variable Data is our go-to tool. It works as a plugin to Acrobat Professional. It is very flexible in allowing page usage composition and custom javascript logic. If you manage a database and would like to learn how to use that data to dynamically create graphic material, then call us to see how we can come to the table with a solution for you.
For more details on the program’s versatility, please read our case study regarding the Direct Mail Print Project we did for the Stratford Film Festival.
Adobe Creative Cloud, InDesign + Illustrator + Photoshop – these became the de facto applications in the creative industry a million years ago. The only interesting point is that being on the receiving side of graphic files, we tend to actively support around five previously released versions of the Graphic / Print-centric Adobe applications.
Technology for the Graphic Arts Industry
In this business, you have to keep up with the times. This means constantly keeping all processing applications updated and looking for new digital applications that can help improve our capacity to produce work efficiently.
Kodak Creo Prinergy
We made our investment in Creo Prinergy over a decade ago and continue to keep the system up to date with timely investments. It is the backbone of our print production workflow.
GMG Colour Management
GMG is one of the longest-running colour management software in the Graphic Arts industry. It’s stable and widely supported in the industry.
Fusion Pro Variable Data
When it comes to processing variable data print projects, Fusion Pro is our go-to tool. It works as a plugin to Acrobat Professional. It is very flexible in allowing page usage composition and custom javascript logic. If you manage a database and would like to learn how to use that data to dynamically create graphic material, then call us to see how we can come to the table with a solution for you.
For more details on the program’s versatility, please read our case study regarding the Direct Mail Print Project we did for the Stratford Film Festival.
Adobe Creative Cloud
Adobe InDesign + Illustrator + Photoshop – these became the de facto applications in the creative industry a million years ago. The only interesting point is that being on the receiving side of graphic files, we tend to actively support around 5 previously released versions of the Graphic / Print centric Adobe applications.
