{"id":118460,"date":"2022-10-04T16:49:03","date_gmt":"2022-10-04T16:49:03","guid":{"rendered":"https:\/\/www.qa1.raymentcollins.com\/?p=118460"},"modified":"2022-10-20T23:55:15","modified_gmt":"2022-10-20T23:55:15","slug":"case-study-okanagan-spring-brewery-packaging-design","status":"publish","type":"post","link":"https:\/\/www.raymentcollins.com\/promotion\/case-study-okanagan-spring-brewery-packaging-design\/","title":{"rendered":"Okanagan Spring Brewery – Packaging Design"},"content":{"rendered":"

[vc_row row_height_percent=”35″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-gyho” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”191535″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”193808″][vc_single_image media=”118799″ media_width_percent=”30″ alignment=”center” uncode_shortcode_id=”955552″][vc_custom_heading heading_semantic=”h1″ text_size=”fontsize-160000″ uncode_shortcode_id=”275158″]Okanagan Spring Brewery – Packaging Design[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”456441″][vc_column width=”1\/1″][vc_gallery el_id=”gallery-154749″ isotope_mode=”fitRows” medias=”118467,117864,118473″ gutter_size=”3″ media_items=”media|lightbox|original” screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ images_size=”four-three” single_overlay_opacity=”50″ single_image_anim=”no” single_padding=”2″ uncode_shortcode_id=”204291″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”143422″][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”954625″]<\/p>\n

Project Overview<\/h2>\n

Sleeman Breweries’ Okanagan Spring Label was getting into the creative mood, unveiling a new campaign for their summer brew, one of the most decadent beer-drinking seasons of the year.<\/p>\n

The new campaign also looked at adaptive redesigning and packaging for its cans and bottles. It was essential to stay within the guidelines of the brand’s core attributes of quality and drinkability.<\/p>\n

The brief was to have an adaptive look to their variety of beers, bottles, and packaging that didn’t take itself too seriously. They still wanted to maintain their personality and instill their heritage from the Okanagan.<\/p>\n

At Rayment & Collins, we achieved the task with its colourfully diverse and keen competition in the beer market.<\/p>\n

Building on a brand known for its quality and taste, the goal was to acknowledge the Okanagan spirit and its attributes with a little more energy and fun.<\/p>\n

It was one smooth workflow from design conception to adaption. We took the work to prepress, and then the print was produced all in-house.<\/p>\n

We adopted new creativity<\/a> to each variety of beer, applied the artwork to various pack sizes for the cans and bottles, photographed and retouched the products for packaging and POS material, colour-proofed and tested for quality control; printed, packed, and shipped to vendors and outlets; and most notably designed the art and photography to coincide with their social media and web campaign.<\/p>\n

Services<\/h2>\n
    \n
  • Design<\/li>\n
  • Print<\/li>\n
  • Pre Press and Pre Press Packaging<\/li>\n
  • Photography<\/li>\n
  • POS Material for Retail<\/li>\n
  • Social Media Content<\/li>\n
  • Imagery<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”456441″][vc_column width=”1\/1″][vc_gallery el_id=”gallery-154748″ isotope_mode=”fitRows” medias=”118803,118805,118804″ gutter_size=”3″ media_items=”media|lightbox|original” screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ images_size=”four-three” single_overlay_opacity=”50″ single_image_anim=”no” single_padding=”2″ uncode_shortcode_id=”252464″][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

    The brief was to have an adaptive look to their variety of beers, bottles, and packaging that didn’t take itself too seriously. They still wanted to maintain their personality and instill their heritage from the Okanagan.
    \nThe new campaign also looked at adaptive redesigning and packaging for its cans and bottles. It was essential to stay within the guidelines of the brand’s core attributes of quality and drinkability.<\/p>\n","protected":false},"author":2,"featured_media":118467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[116,118,119],"tags":[],"class_list":["post-118460","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-case-study","category-graphic-design","category-packaging-design","post_format-post-format-image"],"yoast_head":"\nOkanagan Spring Brewery Label Redesign | Rayment & Collins<\/title>\n<meta name=\"description\" content=\"Building on a brand known for its quality and taste, the goal was to acknowledge the Okanagan spirit and its attributes with a little more energy and fun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.raymentcollins.com\/promotion\/case-study-okanagan-spring-brewery-packaging-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Okanagan Spring Brewery Label Redesign | Rayment & Collins\" \/>\n<meta property=\"og:description\" content=\"Building on a brand known for its quality and taste, the goal was to acknowledge the Okanagan spirit and its attributes with a little more energy and fun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.raymentcollins.com\/promotion\/case-study-okanagan-spring-brewery-packaging-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Communications Agency - 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