{"id":118426,"date":"2022-10-04T16:43:48","date_gmt":"2022-10-04T16:43:48","guid":{"rendered":"https:\/\/www.qa1.raymentcollins.com\/?p=118426"},"modified":"2022-10-21T00:06:49","modified_gmt":"2022-10-21T00:06:49","slug":"case-study-city-of-brampton-creative-campaign-design","status":"publish","type":"post","link":"https:\/\/www.raymentcollins.com\/promotion\/case-study-city-of-brampton-creative-campaign-design\/","title":{"rendered":"City of Brampton – Creative Campaign Design"},"content":{"rendered":"

[vc_row row_height_percent=”35″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-482803″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”153820″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”204165″][vc_single_image media=”118792″ media_width_percent=”30″ alignment=”center” uncode_shortcode_id=”900055″][vc_custom_heading heading_semantic=”h1″ text_size=”fontsize-160000″ uncode_shortcode_id=”149678″]City of Brampton – Creative Campaign Design[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”456441″][vc_column width=”1\/1″][vc_gallery el_id=”gallery-154748″ isotope_mode=”fitRows” medias=”118431,117871,117870″ gutter_size=”3″ media_items=”media|lightbox|original” screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ images_size=”four-three” single_overlay_opacity=”50″ single_image_anim=”no” single_padding=”2″ uncode_shortcode_id=”142989″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”200519″][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”165039″]<\/p>\n

Project Overview<\/h2>\n

Rayment & Collins collaborated with the City of Brampton to revamp and help diversify the reach for the city’s yearly Brampton Fire recruitment campaign.<\/span><\/p>\n

The approach was to develop a visual and inspiring campaign to communicate the significant benefits of choosing Brampton Fire and Emergency Services as a career path and have this message resonate with all community members while highlighting the benefits of becoming a firefighter. Using minimal yet strong imagery, Rayment & Collins wanted to grab attention and deliver a subtle yet impactful message related to the recruitment program. All with one common element – the firefighter’s shadow, allowing the viewer to see themselves as a member of the Fire & Emergency Services team. The result was a campaign across Digital Channels and Out of Home advertising throughout the city.<\/span><\/p>\n

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Services<\/h2>\n