CHALLENGE

Toronto agency DentsuBos (with Imaginary Forces and Big Picture) created a captivating TV spot for Sapporo, where animated samurai warriors, drummers, geishas, and dragons come to life in a contemporary urban lounge. But how could such dynamic movement translate into print?

SOLUTION

Using a contemporary, minimalist approach, point-of-view photography was paired with the movement of ink-wash illustrations on a stark canvas. The team at Rayment & Collins extended this creative with print ads, rolling billboards, specialty packaging and point-of-sale materials.