SLEEMAN BEER MARKETING COLLATERAL

Communicating the premium factor.

Sleeman Breweries asked RC to refresh the creative on their Retail and On-Premise promotional material. The challenge was maintaining strong brand recognition while introducing a newer, bolder, and more premium communication for the brand. Sleeman needed something that is eye-catching, since the majority of their posters reside in an On-Premise (restaurant or bar) environment.

RC developed design templates that are customized for different purposes, and across a variety of situations.