Project Description

PABST BLUE RIBBON RETRO PACK

Right down my alley!

Pabst Blue Ribbon was first established in Milwaukee in 1844, and is now enjoyed by a wide cross-section of Canadian beer drinkers. “Right Down My Alley” brings a classic PBR print-ad from 1947 to a new, limited edition package in The Beer Stores all across Ontario. Rayment & Collins designed the carton and bottle labels for Pabst Blue Ribbon Canada to honour PBR’s roots — pairing classic American past-times with a multi-award-winning beer.

CLIENT

Sleeman Breweries

TASKS

Design
Production
Product Photography
Logistics

DEPARTMENTS

Creative
Production
Fulfillment