Project Description

ED’S BOCK

When a brewmaster with 45 years experience in the beer industry retires, it’s a pretty big deal.

Rayment & Collins pitched in to celebrate Ed McCallum’s retirement by designing a custom bottle label and 15 bottle pack for one of Ed’s prized formulations, a Bock beer. 500 bottles of Ed’s Bock were served at Ed’s retirement party.

We picked up on the visual pun of including a billy goat on Bock beer packaging — a tradition that began long ago in Germany — all because Bavarians pronounced the Einbeck style of beer as Ein Bock, which is German for Billy Goat.

The bottle labels and carton were custom-designed, printed and hand-assembled at RC. The top of Ed’s Bock carton doubles as a card, with the flap held down with magnets that are hidden within the backer board. At Ed’s retirement party, guests were encouraged to sign the one-of-a-kind pack to send Ed off properly, wishing him “The Best Retirement Ever”.

CLIENT

Sleeman Breweries

TASKS

Design
Production
Product Photography
Logistics

DEPARTMENTS

Creative
Production
Fulfillment

RECOGNITION

Graphis 2016 Silver Award