Project Description

CHAMPANADE DESIGN REFRESH

Creative Juiices acquired the rights to market Champanade beverages. To stand out in the competitive retail grocery market, they required a label refresh to the brand, creating unity in design across the entire product lineup.

With what initially started as a refresh to the front label, we implemented a much more slim and refined bottle shape, to coincide with the entirely new updates to both the neck and body labels. Small yet detailed illustrations were created for each of the four fruit based products, allowing for symmetry across the entire lineup. The end result showcases a beautiful set of sparkling juices that stand out both alone and together on the highly competitive grocery store shelves.

CLIENT

Creative Juiices

TASKS

Design
Photography

DEPARTMENTS

Creative

RECOGNITION

Communication Arts Exhibit