Project Description

AMD RADEON PROMOTION

AMD approached R&C to address their urgent requirement for a media kit to acknowledge their elite customers of highly customized gaming systems.

The aim was to promote brand awareness and cross-promote the AMD Red Team.

To meet all of AMD’s goals, we sourced a premium LED flashlight multi-tool that was laser-engraved with AMD’s logos and mounted to a heavy card stock backer-board that featured AMD Ruby graphics. Included in the box with these items were kiss-cut stickers of the Ruby character and a variety of AMD logos, a letter of authenticity acknowledging the use of the Radeon R9 video card and a branded embossed red foil seal of authenticity.

Our team designed and printed a custom box and bellyband, kitted, sealed, and distributed the boxes.

The wide variety of printing methods and techniques used to create and construct the components of the kit were essential and key to delivering a premium end product. A Tyvek envelope with foil embossed starburst, as well as the sequence of print plus flood soft touch coating plus off-line spot gloss UV varnish ensured that the finished piece was a reflection of the high-end product that the consumer had purchased.

Rayment & Collins won a silver award for this entry for AMD in the PAC Global Leadership Awards.

CLIENT

AMD

TASKS

Design
Production
Logistics

DEPARTMENTS

Creative
Production
Fulfillment